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The Annual Baton Rouge Christmas Parade has rolled through Downtown every year since 1950. It's a holiday tradition in Baton Rouge and serves as the official welcome parade for Santa Claus.

Every year tens of thousands of people line the parade route and thousands more watch the parade on television. The Cortana Kiwanis Christmas Parade is a largest and longest running parade in the Greater Baton Rouge Metro Region.

Over the years the parade has been managed by many different groups. In 2009 the reins were passed to Cortana Kiwanis Club of Baton Rouge - a local chapter of Kiwanis International. Under Cortana Kiwanis' management, the parade serves as a fundraiser which supports the charitable work done by Cortana Kiwanis year-round.

The Cortana Kiwanis Christmas Parade presents many unique marketing opportunities including print, radio and online exposure leading up to the event, parade-day visibility, and television exposure after the event through Christmas Day. Marketing value is rolled into our sponsorship packages.

The Cortana Kiwanis Christmas Parade is filmed every year and turned into an hour-long television show. The show airs multiple times beginning the day after the event and ends with a noon-broadcast on Christmas Day.
Aside from being one awesome event, the Cortana Kiwanis Christmas Parade is also a fundraiser for Cortana Kiwanis.

Learn all about this group of local, community philanthropists here.


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