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The Cortana Kiwanis Christmas Parade is the largest community event in Baton Rouge in December.
With crowds swelling to more than 70,000 in 2010, (and thousands more tuning in for the televised version), the annual Christmas Parade presents meaningful marketing value to all types of business.
As a parade sponsor you benefit from media exposure in print, on the radio, on television, on the Internet and through Social Media.
On parade-day your business is literally paraded in front of tens of thousands of people and you'll have a great time doing it.
And if all that isn't enough, your financial support is tax deductible.
All funds raised support Cortana Kiwanis Club, (a local 501C Non Profit Organization), and that will guarantee your name on Santa's 'Good List'.
View the Sponsorship Booklet or see the table of benefits below.
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Click on a benefit, (below), to see a description of that benefit.
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Level of Sponsorship
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Turn-Key
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Platinum
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Gold
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Silver
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Bronze
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$6,500
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$4,000
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$2,500
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$1,500
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$500
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Benefits
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Web Exposure (L1)
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- Your logo, (with link to your website), on www.christmasinbr.com through 02/01/2012
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Web Exposure (L2)
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- Your name on www.christmasinbr.com through 02/01/2012
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TV Exposure
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- Your name/logo on the Parade Promotional commercial, (pre parade)
- Your name/logo on the Parade TV Show commercial, (post parade)
- 2 plays of your 30-second television commercial inside the 1-hour Parade TV Show, (sponsor to provide media)
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Print Exposure (L1)
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- Your name/logo on all Parade Promotional billboards
- Your name/logo on collectible plastic Parade cups
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Print Exposure (L2)
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- Your logo on all Parade Promotional print ads
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Radio Exposure
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- Audible acknowledgement in Parade Promotions on Clear Channel 98.1 the River
- Audible acknowledgement in Parade Promotions on K-LOVE 97.7 FM
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Social Media Exposure
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- Announcement of your support through social media channels, (Facebook and Twitter)
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Decorated Float & Driver
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- 1 Mardi Gras-style parade float
- Themed decoration of your float entry
- Pull vehicle with driver on Parade Day
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Parade Entry
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- Level-specific parade entry. Everyone except Turn-Key Sponsors must furnish their own vehicle/float with driver
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Industry Exclusivity
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- Once your application is accepted no other businesses that offers competing services will be accepted at your level of sponsorship, (available on a first-come, first-served basis)
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Parade-Day Hospitality
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- Bowl of Cortana Kiwanis Jambalaya
- Soft drink
- Transportation from the end of the parade route to registration area
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Throws: Parade Cups
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1,000
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750
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- Custom Souvenir Parade Cups with Platinum & Turn-Key logo imprints
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Throws, (USD Value)
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$500
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$300
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$200
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- Parade throws including beads
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Parade Souvenirs
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- DVD copy of the 2011 Parade TV Show
- Certificate of Recognition
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Parade-Day Banner
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8'
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8'
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6'
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5'
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- Your name/logo on a banner that will be marched ahead of your entry in the parade, (walker included)
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VIP Party Tickets
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10
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10
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8
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6
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4
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- Every year we host a VIP Party for our volunteers, sponsors and their family and friends.
This years VIP party will be held in Janaury, (date/location TBA).
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VIP Parade-Day Seating
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4 tickets
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4 tickets
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2 tickets
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2 tickets
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2 tickets
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- We will have a raised, VIP seating area on the parade route for 100 individuals.
It's a special way guests can watch the floats live while avoiding much of the crowd.
Food and beverages will be provided.
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If you would like to become a 2011 parade sponsor, (or you have questions you'd like us to answer), contact us using the form on the top-right of this page.
Be sure and indicate the specific nature of your inquiry so we can answer your question promptly.
Note: Due to the fact that we only have a limited number of spaces available, and because we offer industry exclusivity for some sponsorship levels, we cannot guaranty your entry or sponsorship request until payment is made in full and all applicable paperwork has been signed and return to the event organizers.
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